The adoption of a new flag could do the following in a cost-effective manner:
- Help to better define the city’s image, using powerful symbolism depicting Manchester’s rich history and promising future
- Encourage increased economic activity by using the new design on promotional materials for business (brochures, websites) and tourism (stickers, t-shirts, etc.)
- Encourage community involvement by inviting residents to submit their best designs
- Attract positive media attention statewide, and possibly beyond
- Better adhere to the “5 basic rules for good flag design” as put forth by the North American Vexillological Association (NAVA)
- Unify all residents under an iconic flag that will become a source of Manchester pride